CHI CERCA TROVA E CHI TROVA TIENE

This installation was created for the exhibition Hyperland (2018), which was produced and curated by The Orange Garden.

A label positioned beside the installation stated that the viewer should look for a ‘hidden image’ in the wall for at least one minute. Subsequently, the public was invited to enter the small room. Each time a member of the public faces the wall, the latter captures their image. The stolen image will be visible for less than one minute and then disappear.

The image only exists when interacting with the viewer, ‘stealing’ their image and, one might say, also ‘a piece of their soul’.

This artwork attempts to create its own soul by robbing the viewer of a tiny portion of their spirit. Its entire existence is based on finding new people ready to fall into its trap.

It only wears pink, in order to give a good impression and hide its monstrous goal.

However, Chi Cerca Trova e Chi Trova Tiene is also thought to be a ‘versatile’ and ‘functional’ artwork and therefore an investment for the future. Coupons spread around the exhibitions worked as a way to advertise the artwork, employing marketing techniques in order to describe and explain the artwork. Nonetheless, its description does not only aim to present the artwork as a true object of desire, but also as a pragmatic work of art that can satisfy the buyer on multiple levels.